As if they didn’t already have enough of a monopoly on sleek and luxury vehicles, the Germans have definitely proved their attention to detail and methodology can filter into clothes, and not just any kind … the tailored, exceptionally well fitted world of suiting and corporate wear.
The German bred brand, HUGO BOSS, is admired the world over for the finest fabrics and handcrafted details that cater to the clotheshorse connoisseur. If you didn’t know, now you’re educated.
But did you know they have a tailored line? Yes indeed they do. Step aside Savile Row.
And did you know for this Father’s Day they are personalising bottles of Hugo Boss inscribed with your glorious name? (Available in Myer for and last minute purchases between 1st – 3rd September) See ours below.
In the month of August, HUGO BOSS celebrated the launch of BOSS BOTTLED INTENSE Eau de Parfum for the #manoftoday with a Worldwide Premiere at Myer department. The new launch represents the first addition of an Eau de Parfum fragrance on the BOSS BOTTLED fragrance line, embodying an intriguing blend of contrasting characteristics that reflect the complexity of today’s modern man.
BOSS BOTTLED INTENSE Eau de Parfum is a blend of spirited green orange blossom laced with crisp apple in the top notes, mixed with a sumptuously spiced storm of geranium, cinnamon and clove at its heart. Precious base notes of sandalwood, vetiver and cedar wood, wrapped in smooth vanilla, lend an air of absolute refinement.
Made to Measure
In Australia, the Hugo Boss store located in Sydney is also the only store in Australia that covers the Hugo Boss Made-to-Measure service. How does the HUGO BOSS ‘Tailored’ offering work?
In the tradition of Savile Row, you take your handsome silhouette into the store at the appointed time for a private session with the BOSS tailors. There you receive a private one-on-one advice, fabric choice, discuss threading and finishing touches – all customised to meet your specific needs.
It’s a man’s version of a woman’s spa day. One resplendent with style as well as a dose of major feel good factor. www.hugoboss.com – search for BOSS Selection.
Hugo in Sport
Talking of feeling good, HUGO BOSS have long been behind the world’s premier sporting events; championing an expression of freedom in men that goes beyond creating clothes that make men feel they can do and be anything (badasses in hot suits!!).
HUGO BOSS backs three major sports, Golf, Formula 1 and sailing, and holds sponsorship interests in Tennis (Davis Cup) and Football (Real Madrid & Bayern Munich).
So what are you waiting for? Get tailored in BOSS and get that Grand Poo-Bah feeling! More from the HUGO BOSS following: